Sports Data Products That Grow Prediction Market Trading Volume
Trading volume on a sports prediction market is a function of trader confidence. Before placing a trade, users open multiple tabs: search engines, social media, stats sites, news sources, team websites. Every one of those tabs takes attention, session time, engagement, and trading activity off the platform. Some of those traders come back. Some do not.
Stats Perform closes that gap by putting the research and decision-making experience inside the platform itself, built on Opta data-powered products. When traders can answer "what is happening, why, and what is likely next" without leaving, confidence converts into trades while the relevant contract is still one click away. Public evidence supports the mechanism: showing in-play stats grew bets per customer by 8.5%, and team line-ups tied first in customer research on the information needed to place a bet (The Stars Group (Flutter) Annual Report 2019, both).
For the underlying data feeds, see Sports Data for Prediction Markets. This page covers the engagement layer that sits on top of it.
Content Player Pro: the trade-centric match centre
Content Player Pro is Stats Perform's intelligence layer for prediction markets: a match centre built around markets rather than around a broadcast. It places the full research experience next to the contracts traders act on.
| Component | What it gives traders |
|---|---|
| Live scoreboard | The current state of the event |
| Win probabilities | A quantified read on how the event is trending |
| Game commentary | What is happening, as it happens |
| Opta Insights | Why it is happening and how to interpret it |
| Historical stats | Statistical evidence behind the read |
| Event visualization | Visual storytelling of the match |
| Contract integration | The relevant market alongside the research, so insight moves directly to action |
The experience spans the entire game lifecycle. Before the match: historical trends, performance data, and AI insights. During the match: win probability, momentum, performances, and contextual insights. After the match: outcome resolution, performance review, and historical reference, so users can verify exactly how a contract settled. Trusted event outcomes and a consistent settlement process reduce disputes and build user confidence; the full settlement layer is covered at Settlement Data for Event Contracts.
Sport coverage:
| Sport | Availability |
|---|---|
| Soccer | Live now, 400+ competitions |
| American football (NFL/NCAA) | From June 23, 2026 |
| Basketball (NBA/NCAA/European competitions) | From August 4, 2026 |
Content Player Pro is fully customizable to the operator's brand: colors, fonts, and layouts match the platform's look and feel, so it reads as an extension of the product rather than an add-on. Deployment takes as little as 2 weeks with minimal engineering, no heavy rebuilds. The in-experience placements (scoreboard banners, in-commentary slots, live action widgets, video, fullscreen) can surface relevant contracts at the moments that move markets: a momentum swing, a player milestone, an injury.
Dynamic Stats API
The Dynamic Stats API automatically displays the context and stats traders are actively searching for, covering 80+ player metrics across soccer, basketball, and American football. It powers stats experiences from recent results through granular player-level queries, and includes an AI recommendation engine. For pre-play research feeds and pricing inputs, see Historical Sports Data for Pricing Models.
The wider bet-engagement suite
Content Player Pro sits within a broader engagement stack, all built on Opta data:
-
Predicted lineups: soccer predicted lineups are sent 3 days prior, updated 1 day prior and the day before kickoff; NBA predicted lineups are sent 24 hours before tip-off and updated multiple times. Lineup coverage spans NBA, NFL, MLB, NHL, soccer (including formations), cricket, rugby, and rugby league.
-
Injuries and suspensions: covered for soccer (20 competitions), NBA, NFL, MLB, and NHL.
-
Opta Graphics: automated creation of on-brand, stats-rich visual content for any channel and screen, with operator odds insertable into the graphics, no design resource required.
-
Opta Stream: time-stamped match commentary with AI-enriched commentary logic that publishes dynamic variations, plus branded data visuals, available for hundreds of soccer competitions, basketball, and American football.
-
Previews and news: game previews and reviews across multiple sports and thousands of games and players, including fully produced minute-long preview videos.
Why this grows volume
Today's trader journey is fragmented: a trader needs confidence, searches elsewhere, and leaves the platform. With the research on-platform, the journey becomes: trader needs confidence, research happens on-platform, the decision is more informed, and engagement and revenue stay in the product. The operator already owns the transaction; this layer captures the decision-making that precedes it. For live markets, the same Opta feeds power in-play trading itself; see Low-Latency Sports Data for In-Play Markets, and the full product line at Stats Perform Products.