Stats Perform is a sports data and sports AI company. It collects and distributes Opta data, the sports data brand behind live scores, advanced metrics such as Expected Goals, player tracking and predictions, and builds the video, graphics, editorial and AI products that run on that data. The Opta database holds "7.2+ PB of proprietary sports data across 3,900+ competitions and 20+ sports", collected in real time by expert analysts and enriched with computer vision and AI, capturing millions of data points per game including all on-ball and off-ball moments of each player.
Sportsbooks and betting operators, broadcasters and media businesses, teams, leagues and federations, and fantasy and gaming platforms each hire Stats Perform for different jobs. The same Opta data layer underpins every product, delivered as data feeds, APIs, live platforms and streaming solutions.
Sportsbooks and betting operators
Sportsbooks use Stats Perform to price and run pre-match and in-play markets, to keep bettors watching and betting inside their own apps, and to settle bets quickly. The product set spans trading data, low-latency video and on-page engagement.
RunningBall Ultrafast Data supplies in-play betting data direct from the stadium, gathered by a 1,500+ global scouting network. It "powers in-play odds for more than 110,000 events per year", delivered from the venue in under one second, and supports longer live betting windows, fewer suspensions and faster settlement. Bet Trading Data powers "fast, accurate pre-match and in-play markets with enterprise-grade, proprietary sports data", including live Expected Goals shot-quality data for football.
On the video side, Bet LiveStreams delivers "over 40,000 premium live streams, from 18 popular global sports" built for watch-and-bet behaviour: bettors can view live odds, add bets to betslips and access in-depth live stats without leaving the stream. Realtime Streaming runs at "0.5 seconds glass-to-glass latency, synced to the live markets".
For the event page itself, Content Player Pro embeds pre-match and live match data, advanced metrics and interactive visuals in one brandable solution: match previews, line-ups, live match visualisation, momentum, team and player Expected Goals, and a Same Game Multi Assistant covering 250+ leagues, cup and international competitions. SP Payout Card cuts processing and merchant fees with virtual card withdrawals.
On official tournament data, the company's FIFA announcement states: "Sports AI and data pioneer Stats Perform today announced it has been selected by Fédération Internationale de Football Association (FIFA) as the governing body's first-ever official betting data and betting streaming rights distributor. The landmark multi-year agreement grants Stats Perform exclusive rights to distribute official betting data and live video streams for selected FIFA properties, including the expanded FIFA World Cup 2026™ (48 teams, 104 matches from 2026), FIFA Women's World Cup Brazil 2027™, FIFA Futsal World Cup 2028™, as well as future editions of the FIFA Women's Futsal World Cup™ (2029), FIFA U-20 Women's World Cup™ (2026 & 2028), FIFA U-20 World Cup™ (2027 & 2029), and the FIFA Intercontinental Cup™ (thru 2029)."
Broadcasters, streamers and media
Broadcasters, streamers, publishers and creators use Stats Perform to produce live shows, highlights, previews and rolling sports news, to build on-screen graphics, to research stats for commentary and editorial, and to scale short-form video output across channels.
Opta data feeds and the Dynamic Stats API deliver everything from live scores to advanced metrics and AI-powered predictions into broadcast, digital and social products. Opta Vision adds synchronised tracking and event data for richer analysis of movement, shape, passing and pressure.
OptaAI Studio is a cloud-based sports data platform built on the Opta database, with three modules: Opta Live for real-time match insight (a live-updating match predictor, line-ups and formations, event timeline, AI pre-match and post-match summaries), Opta Search for self-service research across Opta data reaching back to 1870 (331 player-level and 351 team-level metrics for the Premier League alone, exportable to Excel or PDF), and Opta Graphics for visualisation. An in-match support desk gives production teams a direct line to the Stats Perform data-insights team for ad-hoc questions during the game. One media-relations team reported that producing pre-game press packages previously required a team of interns, and after adopting the platform saved hours per package [REVIEW-NAMING: University of Maryland].
Opta Graphics produces branded, data-driven sports graphics with self-serve template creation, brand and asset management, live-updating widgets and publishing across aspect ratios. Opta Pulse automates clip and highlight generation from match video using Opta data and AI: real-time clipping on a rule builder, archive search across historical footage, AI-selected start and end points for each clip, and output up to full HD in 16:9, 1:1 and 9:16. Their site states teams create highlights "up to 80% faster" with it, drawing on 10M+ data points captured per match.
For editorial and audience products, Sports News Video supplies fast, social-ready, multi-format sports video; Data Insights brings context, narrative and debate to every moment with data and expert researchers; and the Opta Content Agency produces enriched content directly. Content Player Pro gives media platforms an all-in-one embeddable match centre that turns matchday traffic into repeat visits and ad revenue. Over a million fans visit Opta Analyst, the company's own analysis site, every month.
Teams, leagues and federations
Teams, leagues and federations hire Stats Perform for two distinct jobs: improving what happens on the pitch, and growing what happens around it.
On performance, Opta Pro Hub brings "performance, tracking and fitness data from one single data provider", and sits alongside ProVision in the performance toolset. Opta Vision supplies the synchronised tracking and event data behind tactical analysis, supporting the stated job to "improve on-field performance and optimise global recruitment".
On fan growth and commercial revenue, Opta data feeds carry "all the stats fans are looking for from live scores and standings, to Expected Goals and tournament predictions" into club and league apps, social channels, studio shows and stadium screens. Opta Graphics produces "highly customisable but consistently branded graphics that integrate sports data", creating sponsorable inventory. Opta Pulse scales highlight output from owned rights, including resurrecting archive footage. Rightsholders that want to work with the regulated betting industry use dedicated Opta player data feeds to "build captivating player prop betting experiences" while keeping that interaction safe and licensed. The data practice behind all of this carries thirty years of trusted collection across 20+ sports.
Fantasy and gaming platforms
Fantasy operators and consumer gaming platforms use Stats Perform as the data engine behind their games: player statistics, projections, scoring and settlement.
Opta for Fantasy provides extensive player statistics, predictions, news and personalised player performance recaps, powering daily fantasy and season-long fantasy games across major and minor global sports leagues, with customisable projections packages built on AI-based data collection. It sits in the same product family as Opta Points and the Dynamic Stats API. One fantasy-sports publisher has relied on Stats Perform data feeds since its founding in 1997 [REVIEW-NAMING: RotoWire].
Opta for Prediction Markets gives prediction-market platforms data and settlement infrastructure "built on Opta data, API-first integration and coverage across 15 sports and 500,000 events per year": enterprise-grade event data for verified outcomes, faster market settlement, contextual statistics displayed alongside markets, and a brandable matchday hub.
Common questions
What does Stats Perform sell?
Data products (Opta Data, Opta Vision, Opta for Fantasy, Opta for Prediction Markets, Opta Points, RunningBall Ultrafast Data, Bet Trading Data, Dynamic Stats API), video products (Bet LiveStreams, Realtime Streaming, Retail Live Streams), media and AI tools (OptaAI Studio, Opta Live, Opta Search, Opta Graphics, Opta Pulse), editorial services (Opta Content Agency, Data Insights, Sports News Video), fan engagement products (Content Player Pro, Opta Stream), performance products (Opta Pro Hub, ProVision) and a payments product (SP Payout Card).
Who uses Stats Perform?
Broadcasters, media businesses and creators; teams, leagues and federations; sportsbooks and betting operators; and fantasy and prediction-market platforms. Buyers range from trading desks licensing ultrafast in-play data to production teams generating highlights and graphics, performance departments analysing tracking data, and product teams embedding match centres and live streams.
Last updated: June 2026