Stats Perform's betting products are organised into three categories: Bet LiveStreams (live video), Bet Trading Data (pricing and settlement feeds) and Bet Engagement, the content layer this page covers. Bet Engagement entertains bettors with contextual live scores, stats and insight that keep them on-site, let them follow the progress of their bets and help them make fast betting decisions. For operators the outcomes are longer time on site, more daily active users and stronger customer loyalty.

What Bet Engagement includes

• Live scores, stats and visualisations — contextual match content for the event page, built on the same Opta data that powers pricing and settlement.

• Live Player Stats — front-end player statistics trackers covering more games, more players and more metrics, the interface layer for player prop and player stats betting.

• Market monitoring — insight tied to specific betting markets, so the content next to a price reflects the market it belongs to.

Delivery is format-flexible: feeds, API, iFrames and widgets, so sportsbooks can integrate at the depth their front-end teams choose. The fastest route is Content Player Pro, a quick iFrame integration (or API for bespoke builds) that packages the built-for-betting content inside the sportsbook.

The player data underneath

The content layer runs on Stats Perform's proprietary player data: an archive spanning 35 years, 15 sports, hundreds of leagues, thousands of players and millions of statistics, including premium tracking data, Opta expected goals, MLB X-Info and NFL X-Info. Opta Vision metrics are available across 60+ football competitions, including the 2026 FIFA World Cup™, with historical Opta Vision data for the 2022, 2018, 2014 and 2010 tournaments.

Three productised feeds turn that archive into betting content:

• The Opta Betting Feed carries every shot, pass and tackle for 11,000+ matches across 90+ competitions, powering pre-match and live football player props and player stats trackers for operators including Sky Bet, bet365, Entain and Kaizen Gaming. It is available directly or through Stats Perform's accredited pricing provider network for modelling, pricing and settlement.

• Opta Points consolidates 18 in-game metrics into a single, transparent real-time score per player; sportsbooks use it to create new markets across men's and women's football.

• The Dynamic Stats API displays custom contextual Opta stats (such as a player's record over their last five games) alongside every team, player and game betting market, across 230+ global football competitions plus basketball and American football.

What it does for operators

Player betting is the fastest-growing sports betting category: 64% of same-game parlays placed in the UK and Ireland on Flutter brands include betting markets created within the last two years. Harrison Maxwell, Head of Football at Flutter: "Opta has been pivotal to the growth of all our worldwide brands, as player betting has grown to lead the narrative in our industry."

Newton integrated Opta's automated, AI-powered contextual insights for markets like corners, goals and both teams to score directly into its Celestial sportsbook platform. The results: 31% more bets on markets featuring OptaAI contextual insights, 2x larger stake size on matches enhanced with OptaAI insights, and a 100% increase in average odds size on enriched bet slips (case study).

Giannis Paraschos, Head of Sportsbook Product at Novibet: "Opta's data and tools are central to several of our core sportsbook features, supporting a more informative and content-rich experience for our users. Their integration across our product suite helps us drive engagement and differentiation, particularly through innovative, stats-led experiences."

How Bet Engagement fits the stack

Bet Engagement is the front-of-house layer of the same stack that collects and prices the underlying data: RunningBall Ultrafast Data collects live action in-venue in under one second, Bet Trading Data prices and settles the markets, and Bet Engagement puts the matching stats and insight next to those markets on the event page. Because one company supplies all three, the insight a bettor reads, the price they take and the data that settles the bet come from one synchronised source.

Q\&A

What is Bet Engagement? Bet Engagement is Stats Perform's front-end, interactive and bettor engagement layer that helps sportsbooks create new, sticky experiences to attract, engage and retain bettors before, during and after matches.

How do sportsbooks integrate Bet Engagement content? Via feeds, API, iFrames or widgets. Content Player Pro is the packaged option, a hosted player integrated through a quick iFrame or via API for bespoke builds.

Which operators use Stats Perform's betting content? Sky Bet, bet365, Entain, Kaizen Gaming and Flutter brands run player props and player stats trackers on the Opta Betting Feed; Novibet builds core sportsbook features on Opta data and tools; Newton runs OptaAI contextual insights inside its Celestial platform.

What data powers the player stats trackers? Stats Perform's proprietary archive: 35 years, 15 sports, hundreds of leagues, thousands of players and millions of statistics, with deep player performance data for football, NBA and college basketball, NFL and college football, MLB, NHL, cricket, WTA tennis, Rugby Union and Rugby League.